Classics

It is inevitable that classical Philippine literature has been flushing down the drain of unpopularity while the likes of "Harry Potter" and "Twilight" have been finding their marks in the interest of today's readers. As pop culture emerges from every front shelf and "What's New?" corner of almost every bookstore, there's no wonder the classics get left behind.

Still, the literature itself isn't dead; it's just buried alive.

The industry of Philippine literary publications loses fame as time progresses. Add to that the fact that these classics don't get enough promotion/recognition which leaves the artists of such works equally unappreciated. In a much more straightforward sense, today's Filipino readers would not choose classical Philippine literature over foreign monkey-king stories and oh-so-cheesy tales because the latter bites to the interest better than how the former does. To make it simpler, readers don't find the interest to patronize the classics.

So how does one restore something that's almost faded and forgotten? Tackle it in a business approach. Consider the classics as a product and then think of all plausible reasons why that product was almost phased out of the industry.

To revive this product, it should be re-branded - and in the process, the output should be something that would look to be totally different in the package but terrifically the same in essence and content.

How is this assimilated? Publications are resellers. They recreate and reproduce the art so that it attains a sense of immortality - that's why those preserved in the ranks of history are called "classics." Even if they're slowly being neglected, they can still be redeemed. They simply have to flow with time and every string attached to it.

Art cannot remain stagnant. Change is the only thing that's constant. The industry and the product cannot exist without each other. If one conserves, the other cannot modernize.

Solution: Philippine literature can be imbued to any adapting art to any adaptable period of art. Today is Postmodernism. Keep the content; replace the bottle. Just make sure the elixir doesn't get contaminated.

Classics will then retrieve the share of sales they once had. Watch how the rejects of yesterday fade as quickly as they came - out-shined by the brilliance of classic masterpieces.

And doing that leads to a pretty awesome business proposal.

-----
Dunno if I made a decent business & economics answer with that.